As 'content marketing' grows from a 'fad' to something more established, an overarching strategy becomes more important. Digital marketing is an increasingly busy space with several terms thrown around that can be taken to the same thing. So let's delve into a handful of these terms and separate them out a bit on the way to a meaningful plan that is understood by everyone involved.
content strategy. editorial strategy. marketing strategy. oh my.
Why so many strategies? Which one should lead the way and why?