6
Sept

Quietwater Media Web Site Management

Much of marketing should answer the same questions with the same answers. A website, like a video, like a Facebook ad provides answers to questions like:

  • who is the audience?
  • How will the content be discovered?
  • where will it be watched (e.g. on a phone?)
  • How important is the audio?
  • is there a clear 'call to action'?
  • does the content match the expected mindset of the viewer?

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What should we do? How should we do it? Where do we want to put it? How do we measure its success?

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